Twelve Twelve

A visual identity for a brand that sustainably supplies Cannabis sativa seeds.

  • Brand
Front and back of a Twelve Twelve seed packet for the NYC Diesel strain

Role: Brand Designer

Tools: InDesign, Illustrator, Photoshop

Course

Design Studio: Branding

William van Roden, Instructor

Twelve Twelve is a company specializing in selling Cannabis sativa seeds for customers to grow at home. Twelve Twelve emphasizes a sustainable approach to marijuana cultivation; therefore, its visual identity reflects the same direction through an off-white and brown color palette. Non-bleached organic paper is always used for printed matter, inspiring the overall brand color palette.

The logo embodies the concept of cultivation as it resembles a blooming flower. Additionally, the logo has 12 petals on the interior and 12 round bumps on the exterior of the icon, referring to the company name and a ratio of light to dark (12:12) per day used in growing Cannabis sativa.

Two kraft paper seed packets, one for the Northern Lights strain
Seed packets on unbleached kraft paper
Grid of seed packets, each strain with its own color
Each strain gets its own color

Packaging

Every strain shares the same kraft seed packet, with its own color, so the range stays consistent while each packet is easy to tell apart.

Front and back of a Twelve Twelve T-shirt reading "Grow your weed!"
T-shirt, front and back
Twelve Twelve letterhead, envelope and business cards
Stationery
Twelve Twelve branded matchbox
Matchbox

Brand Materials and Merchandising

The identity carries onto a T-shirt, stationery and matchboxes, all sharing the brand's off-white and brown palette.

Twelve Twelve website on a phone and a desktop screen
Website on phone and desktop
Two Twelve Twelve subway posters with botanical cannabis illustrations
Subway posters with botanical illustrations

Web & Marketing

A website and a pair of subway posters, featuring botanical illustrations of the plant, bring the brand to a wider audience.