Future Fashion Group
A playful and organic visual identity for an NYU club focused on sustainability in the fashion industry.
Role: Lead Designer & Creative Director
Tools: Illustrator, Photoshop, InDesign
Team
Mya Peterson, Club President
Olajide Adeleke, Editor in Chief
Ella Ramirez, Event Director
The Future Fashion Group is a club at NYU focusing on sustainability within the fashion industry. As the head designer, I took on the project of rebranding FFG to create a fun, consistent, and bold aesthetic. FFG’s visual identity is meant to balance a playful and thoughtful style, reflecting a similar dynamic in the fashion industry. The logo consists of the club name written in rough yet organic-like letters, creating a connection with organic approaches to sustainable fashion. At the same time, its bold weight highlights the club’s seriousness, balancing the playful side of the project.
FFG’s social media approach continues to embody dynamic thought as it switches between bright and colorful imagery versus muted and minimal visuals; yet, its publications remain coherent through layout and font choice.
Event Graphics
Event posts mix collaged photos with bright dots and simple type, so each event feels distinct while the feed stays recognizably FFG. Bigger events carried the identity into the space itself, like a garden backdrop overlaid with the brand’s asterisk shapes.
Social Campaigns
Recurring series, like the Weekly News Digest and spotlights on sustainable businesses and designers, gave the club’s Instagram a steady rhythm. Each series has its own look, switching between bright, colorful posts and quieter, minimal ones, while sharing the same layouts and fonts.
Zine Spreads
For the club’s zine, I designed spreads on topics like personal style and women-owned sustainable brands, bringing the same playful but thoughtful identity into print.